Establishing criteria for evaluating intelligent agents in E-commerce

نویسندگان

  • Hans H. K. Andersen
  • Verner Andersen
  • Camilla B. Hansen
چکیده

Based on a joint European project, COGITO, concerning e-commerce, the objective of our research was to establish a set of evaluation criteria and investigate user acceptance of intelligent agents, supporting the user navigation on the web-site, and whether the human-computer interaction may be improved by an expressive visualisation of the virtual agent. We have used the Cognitive Systems Engineering means-ends analysis tool for creating the criteria in the form of a set of user requirements. We have used interview sessions followed by a focus group. for collecting data. In this paper we present a series of strategical evaluation criteria, a set of problems related to the use of existing web-agents and the results from a word association test on agent appearance

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تاریخ انتشار 2001